Overview:
This short course is designed to give you a very practical understanding of how market research is conducted and managed. You will learn the stages of market research – from identifying market research requirements in an organisation, developing a documented market research plan to describe its scope, objectives, timeline and budget.
Is this course right for you?
If you are looking to conduct market research at a managerial level to be undertaken by an organization or you simply want to extend your understanding of market research then you will need to develop the capability to effectively plan and manage market research projects as well as conduct basic data analysis.
What you can achieve?
Upon completion of this short course you’ll be able to:
- Define the role of research in business development.
- Develop data processing methods and data analysis techniques.
- Design a project within given budgets and resource constraints.
- Design research samples for market implementation.
- Analyse the role and uses of qualitative and quantitative research.
- Conduct consultation and stakeholder involvement.
- Implement survey instruments.
- Determine how to legally collect and store data.