Overview:
Learn strategies and best practices for using social media in your marketing communications. Social media is more than sharing photos with friends and family; businesses are now successfully using this medium to communicate, provide customer support, and gain leads and brand advocates in a redefined landscape. Learn how to integrate social media as a working component of your marketing strategy. By the end of this course you will understand the key requirements for successful social media communications, with the option to push further into research and development outside of class.
Is this course right for you?
If you are looking to push your business ideas further, boost output, services or reputation, then this course will teach you how using social media. This course may also benefit individuals that work in related areas and are wishing to update their skills.
What you can achieve?
Upon completion of this short course you’ll be able to:
- Social Media Platforms
- Business Case
- Strategies: setting the reference points for your activity
- Audience and Spaces: creating personas to get closer to the audience
- Research and scoping the media relevant to your area
- Writing for Social Media
- Social Media Tools
- Analytics and evaluation processes